#MIMO, Milano Monza Motor Show 2021

18 / June 2021
MIMO, Milano Monza Motor Show 2021

Seletron Performance

Milan Monza Motor Show 2021

The first edition of the Milan Monza Motor Show 2021, the open-air exhibition dedicated to engines that set the center of Milan as a stage for hypercars, supercars, and world premier cars, ended a few days ago.

Although not very publicized, the first edition of MIMO was quite successful, and thanks to the QR code system (a system introduced to break down the barriers of social distancing), it was possible to determine the most visited cars.

In total, there were 57,835 scans, while the most scanned car was the Audi RS e-tron GT (1,210 views), followed by

- Porsche Tycan Cross Turismo (1.026),
- Ford Mustang Mach-E (590),
- KIA EV6 (558), BMW iX (538),
- Cupra Born (505),
- Hyundai Ioniq 5 (391),
- Opel Mokka-e (357),
- Honda-e Advance (339),
- Volkswagen ID4 GTX (297),
- Škoda Enyaq (275).

Walking around the streets of Milan, starting from the Duomo of Milan up to the Sforzesco Castle, you could admire cars from Alfa Romeo, Aston Martin, AUDI, Automobili Lamborghini, Bentley, BMW, Bugatti, Cadillac, Citroën, Corvette, Cupra, Dallara, DR, DS, Ducati, Ferrari, Fiat, Ford, Hyundai, Honda, Jaguar, Jeep, KIA, Lancia, Land Rover, Lexus, Maserati, Mazda, McLaren, MG, Militem, MINI, Mitsubishi, Opel, Pagani, Pambuffetti, Peugeot, Porsche, Renault, SEAT, Škoda, Suzuki, Toyota, and Volkswagen.

There were many national and world premieres which, given the unusual urban setting in Milan very different from usual motor shows, meant you could almost get a real feel for them. The only sore point was that visitors were unable to see the cars in action on the track, but only in a brief parade around the Duomo. Instead, many of these cars were paraded around the Monza racetrack, where a special track day was held behind closed doors for journalists, clubs, and collectors.

MIMO - Milano Monza Motor Show 2021